Privacy Policy

ShelfAware (the website at shelfaware.ca and the browser extension) collects the minimum data needed to check nearby store prices and stock.

• Search queries.The retailer and product ID you look up are logged anonymously to power the "Trending Items" feed. No personally identifiable information is attached to anonymous searches.
• Your location (latitude/longitude or postal code) is sent to our API to find nearby stores. It is not stored on our servers beyond the duration of a single scan request.
• If you create an account (email/Google sign-in), we store your email address, display name, and profile photo URL via Firebase Authentication so we can send you price-drop alerts.
• Your price alert preferences, target price, chosen location, and the product you are watching, are stored so we can notify you when the price drops.

The ShelfAware Chrome extension stores your most recently used location (latitude, longitude, postal code, and label) in your browser's local extension storage (chrome.storage.local) for up to 24 hours so you don't have to re-enter it each time you open the overlay. This data never leaves your device except as part of a scan request to our API.

The extension does not collect your browsing history, track which pages you visit, or send any data to third parties.

• To return nearby store prices and stock availability for the product you searched.
• To show trending products searched by all users (anonymous, aggregated).
• To send price-drop email notifications when you have an active price alert.
• To improve ShelfAware: we review aggregate search patterns to decide which retailers and features to add next.

We do not sell your personal information. Ads on the site rely on third-party cookies, described under Advertising below.

Ads pay for ShelfAware, which is why the site is free to use. Mediavine sells and serves those ads, and Mediavine works with a number of ad partners, including Google.

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to ShelfAware or to other websites.
• Google's use of advertising cookies lets Google and its partners serve ads to you based on your visits to this site and to other sites on the internet.
• You can turn off personalized ads from Google in Google Ads Settings.
• You can opt out of many vendors at once through AdChoices Canada or at www.aboutads.info.

The vendors Mediavine works with are listed on Mediavine's ad partners page, each with a link to its own privacy policy and opt-out. What Mediavine collects when you load a page here is described in Mediavine's privacy policy.

Premium subscribers do not see ads. Once your browser has confirmed the subscription, the ad script is not loaded at all.

The cookie notice on the site turns Google Analytics off if you decline it. Clearing site data for shelfaware.ca in your browser brings the notice back, so you can change the choice later.

Some outbound links to retailer product pages are affiliate links, as described in our Terms of Service. Sovrn (VigLink) rewrites those links and sets a cookie so that a purchase can be credited back to ShelfAware. What it collects is described in Sovrn's privacy policy.

• Firebase Authentication (Google) handles sign-in securely.
• Brevo sends transactional price-alert emails.
• Google Maps / Geocoding API converts addresses to coordinates (extension only).
• Cloudflare hosts the site and protects against bots via Turnstile.
• Mediavine sells and serves the ads on the site.
• Sovrn (VigLink) rewrites outbound retailer links for affiliate credit.
• Google Analytics 4 counts page views and where visitors arrive from.

Anonymous search events are deleted after 10 days. Price history is kept indefinitely to power price charts. Account data and price alerts are retained until you delete your account or cancel the alert.

You can delete your price alerts at any time from the ShelfAware dashboard. To request deletion of your account and all associated data, email privacy@shelfaware.ca.

Questions about this policy? Email privacy@shelfaware.ca.